Gossip Girl

What’s the best way to tantalize teens to watch something? Tell them the olds hate it.

We took over billboards with a campaign that used outraged parents’ quotes as headlines for the new season of Gossip Girl. This campaign made headlines and the Parents Television Council was so outraged they went on CNN to complain about it and give the CW more free publicity.

Art Direction: Ben Schneider, Aria Shen
Copywriting: Julia Markiewicz